The Story Behind Artemis Apotheca
- My Nanna, Christine
My Nanna was born into an already determined line of strong women - strength forged not through privilege but through survival. My great-nan was the first matriarch I knew, a mother of ten. Her eldest daughter, and second eldest child overall, was my Nanna. Whether by birth order, something innate, or a blend of both - she became a true mother in every sense of the word.
Despite the hardships, the traumas, and the internal and external suffering that threaded through her life from her early childhood years until she passed - her heart never wavered. Her strength, her generosity, her maternal love remained constant. For this, and for the immeasurable hand she held in raising me, she was my love and my foundation.
My Nanna is the reason I want to work with women across every season of their lives. For the young woman recently stepping into the world - finding her voice, establishing her independence, learning early to erect the boundaries that will carry her safely through the decades ahead. For the mother - who gives everything of herself, always and somehow more still - to be witnessed as both the fierce protector and the tender, open-hearted woman that motherhood calls her to be. And to the elder woman - she who has moved through generations of change, challenge and wisdom - it is among my deepest values to witness, lift up and fiercely admire her. For she carries something that cannot be taught, only lived. A tenderness and knowing that arrives only through decades of navigating life, loss, and the quiet mothering of many souls along the way.
For my Nanna, Christine.
— always moved by your oceanic love —
About Samantha
This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care.